Many companies and organizations employ the services of keynote speakers for special events, especially when the entire group is in a huge gathering such as a convention or conference. Getting an excellent keynote speaker who will spur audience members into action is often a lofty undertaking. It is a challenge for keynote speakers to address a group of people because of the diversity of the crowd, the different needs of people, and the intention of the client. More than anything, the main message should contain the objectives of the company for said gathering.
One of the most popular topics of keynote speakers is Leadership:
Leadership is a topic that resonates well with people. It is popular because it cuts across interests, abilities and even standing within the organization. Everyone is a leader, whatever ranking or role you may have in the company.
One good leadership topic that is often discussed by keynote speakers is how to be able to motivate talented people to perform well. In essence, it answers the questions of how leaders will encourage individuals to do what they want them to do. Working with different personalities and even difficult people is often one of the challenges that leaders are faced with each day. Good leadership speakers will help leaders how to develop buy-in and trust among their team mates, how to deal with resistance to change, how to get people with difficult personalities to trust you, and how to listen well to your team mates.
Another popular leadership topic is influence:
Influence often begins with a culture of accountability which has to be present on all the levels of the organization. Influence is actually not driven by intelligence or personality – it is the understanding of how to make others feel valuable in the organization. When a keynote speaker talks about influence, it has to come from a viewpoint that leaders have to be effective, not just right. Leaders need to be able to say that they are willing to listen to their people even if they disagree with them.
When talking about leadership, a good keynote speaker has to be straightforward and truthful. Half-truths and sugarcoating will not work for leaders. They also do not need a lot of padding and fluff. Leaders always appreciate it if a fact is presented to them matter-of-factly. It also does not hurt to inject a bit of humor into the speech. Leaders appreciate a good laugh all the time.
One of the most popular leadership topics is entitled The Real Truth about Success:
What the Top 10% Do Differently and why they won’t tell you. This is based on the book of the same title written by Mr. Garrison Wynn. The book is an Amazon bestseller, and has consistently top reviews, with Wynn being cited as someone who writes brutally honest truths about business, and with extremely quotable lines and practical ideas to boot. Mr. Wynn gathered all the wonderful ideas from his bestselling book into a leadership-directed keynote address. In this keynote speech, the audience will learn what makes leaders of top-performing businesses succeed.
This book is a result not only of Mr. Wynn’s own experience, but also 20 years’ worth of interviews with captains of the industry. The best thing about it is that it contains practical courses of action that the audience can do in order to reach success, which includes discovering or creating your own personal advantage and relentlessly putting your advantage to practical use, among others. This realistic look into the world of success is infused with humor that Mr. Wynn is well-known for.
An excellent keynote speaker such as Garrison Wynn often talks about leadership, but he does not have a cookie cutter process for all companies. What is good about him is that he sees to it that every keynote speech is customized and relevant to the company. His long list of prestigious clients can attest to the fact that he seems to be addressing their specific needs every time he gives a keynote address. He has given keynote addresses to health care associations such as the 9-1-1 Emergency Networks, Texas Department of Health and Health Plus; government agencies such as the Port of Houston Authority and the Metro Transit Authority; various associations and big corporations such as Chevron, Prudential, Verizon, and the World Bank.
The secret behind Mr. Wynn’s success, particularly the demand for the topic of Leadership among many others in his arsenal is his commitment to the formula of humor, motivation, and customized content. Before actually going out and doing a keynote address, he and his team conduct extensive research within the company and even within the industry. He also makes times for a conference call with the decision makers to discuss the keynote presentation. This level of personalization is what makes him one of the most reliable and effective keynote speakers today.
To check out other topics aside from leadership, go to our website motivational-speaker-success.